Watch ICC World Cup on Tata Sky with Hrithik Roshan

Announces free subscription for three months

Jaipur, March 1, 2007: Tata Sky Ltd., the joint venture from TATA and STAR, today announced a special promotional offer across India. Consumers, who purchase Tata Sky by 15th April, 2007 will get 3 months of free subscription on up to 4 televisions at their homes. In addition, 50 subscribers with their families will get a chance to watch the ICC Cricket World Cup 2007 Final with superstar Hrithik Roshan, on 28th April, in Mumbai.

Tata Sky’s ActveTM Sports makes watching cricket at home a unique experience. With this service, viewers can choose the camera angle from which they wish to watch their favourite cricketers. Highlights are also available on-demand, at any time during the match. Apart from this, ActveTM Sports offers viewers the option of listening to commentary in a language of their choice and the convenience of extracting player statistics and ball trajectory at the press of a button. Since Tata Sky is a satellite television service, viewers will be able to watch all matches in DVD quality picture and CD quality sound, enhancing the experience of watching cricket at home.

Commenting on this promotional offer, Vikram Mehra, Head Consumer Marketing, Tata Sky Ltd. said, “In a country where cricket is nothing short of a religion, we are providing fans with a unique, economical and equally effective way of enjoying the stadium experience from the comfort of their homes. We expect phenomenal response during the World Cup which will further propel us to achieving our target of 1 million subscribers at the end of our first year of operations.”

Tata Sky endeavours to become India’s largest entertainment platform by offering viewers a variety of programming choices and interactive features in DVD quality picture and CD quality sound. Tata Sky is already home to leading broadcasters in the country including STAR, Zee, Sony, Discovery, Disney, MTV, NDTV, ESPN STAR Sports, National Geographic, Eenadu, TV Today, Asianet and many more.