Theatre has to reach a wider audience’ pledge Mita Vashisht, Ratan Rajput and Vikram Kochar
Tata Sky & Zee Theatre celebrate World Theatre Day
Mumbai, 26 March 2019: Tata Sky, India’s leading content distribution platform along with ZEE Theatre, a business vertical of ZEE Entertainment Enterprises Ltd., celebrated World Theatre Day with renowned Theatre artists Mita Vashisht, Vikram Kochar and Ratan Rajput and at JLWA in Mumbai. The event included a cinematic screening of the critically acclaimed Play ‘Wrong Turn’ along with a panel discussion on the need for archiving & televising some of the best plays in the country to enable wider reach for millennials and future generations.
As a part of the celebration, Tata Sky also announced the free screening of its recently launched service, Tata Sky Theatre on 27th March at Zee’s Preview Theatre at Fun Republic in Mumbai for audiences.
Tata Sky Theatre powered by Zee Theatre has a bank of over 100+ plays from across genres. Subscribers can now watch a wide variety of plays - classic, period drama, social satire, comedy, etc. at the comfort of their homes thanks to the evolving cinematic format.
Speaking on the occasion, Pallavi Puri, Chief Commercial Officer, Tata Sky said, “The concept of bringing rich & imaginative theatre to life on TV screens with Tata Sky Theatre has worked well with our subscribers. As over the last few months we have seen a constant rise in subscribers from across the country. On World Theatre Day, Tata Sky in partnership with Zee Theatre and the theatre artists pledge to continue this endeavour of making quality theatre plays available by televising & archiving plays for the audience of today.”
Tata Sky Theatre brings a special line-up of renowned Plays including the most celebrated artists and playwrights on the occasion of World Theatre Day. These include Agnipankh, Piya Behrupiya, Sandhya Chhaya, Shyam ki Mummy, Doll’s House, Bagiya Bancharam Ki, Savita Damodar Paranjpe, Wrong Turn and The Big Fat City. With this you can now watch the performances of leading stars from theatre like Mita Vashisht, Nirmiti Sawant, Milind Phatak, Joy Sengupta, Govind Namdev, Shriya Pilgaonkar, Shikha Talsania, Shilpa Shukla and Varun Badola amongst many others.
Commenting on the occasion, Shailja Kejriwal, Chief Creative Officer – Special Projects, Zee Entertainment Enterprises Ltd. said, “For over 2000 years Theatre has brought forth the most pertinent stories to the world, becoming a mirror to the society. It is also a platform that brings together storytellers and performers who are driven by passion and not commercialism. By televising plays, Zee Theatre in partnership with Tata Sky is proud to take Indian Theatre to more and more viewers who can now watch not only the most relevant stories but also the best artists and entertainers.”
Tata Sky Theatre service is available for subscribers on Channel #315 in HD and #316 in SD at just Rs.99/month and Rs.75/month respectively. These plays are also available on Tata Sky Mobile App under Live TV.
Check out the service on Tata Sky Theatre!
About Tata Sky:
Tata Sky Limited, is a joint venture between Tata Sons and TFCF Corporation (formerly known as Twenty-First Century Fox, Inc.). Incorporated in 2001 and launched services in 2006, Tata Sky is India's leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere, Tata Sky was the first to launch multiple products and services that redefined the subscribers viewing experience in the country. Tata Sky has been a pioneer in the HD Set top box segment having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Sky currently has its footprints spread across 2 lakh towns with over 18 million connections in India.
About Zee Theatre:
Zee Theatre aims to provide a timely boost that will help create a modern take on this form of performing arts and proudly take Indian plays on the global stage. At Zee Theatre, we aim to revive, restore and spread our rich cultural heritage by bringing together some of the finest theatre works for audiences to experience. By partnering with renowned Indian theatre veterans, Zee Theatre recreates some of the most celebrated Hindi, Gujarati, Marathi and Bengali stories with magnificent production and refreshing music based on contemporary taste. We aim to revive the inheritance of Indian Theatre for the future generation and expand the theatre universe. Make Indian plays a cultural experience for the audiences and encourage the new generation to enjoy India’s finest art form and take Indian theatre to the world.
For more information on Tata Sky, visit www.tatasky.com & watch.tatasky.com
Tata Sky Contacts:
Nida Paloba | E: nida.paloba@tatasky.com
Aditya Ravi | E: aditya.ravi@tatasky.com
Genesis BCW Contacts:
Priya Shetty | M: 7303509910 | E: Priya.shetty@genesis-bcw.com
Alina Zafar | M: + 91 8960789372 | E: Alina.Zafar@genesis-bcw.com