Tata Sky launches Programming Guide in Hindi

Another Global First

Mumbai, 4 August 2008: Tata Sky Ltd., the JV between the TATA Group and STAR, today announced the launch of the Programming Guide in Hindi.  Tata Sky has been the first DTH company across the globe to launch interactive services such as matrimony based classifieds, education services, cooking recipes on-demand and 24x7 darshan on TV. Now, with the launch of the Programming Guide in Hindi, the company has achieved yet another global first.

With the new Programming Guide, Tata Sky subscribers can choose to view and navigate the 4-day TV listings in English or Hindi, at the press of a button. Since, Hindi is not only the national language, but also one of the most widely read and understood languages in India, this new feature will make it easier for millions of viewers across the country to plan and organise their TV viewing more effectively.

Mr. Vikram Kaushik, Managing Director & CEO, Tata Sky Ltd. said, “We are the first company across the globe to introduce advanced technology, to give subscribers the flexibility to choose the language in which they want to view daily programme listings on TV, at the press of a button. A large majority of the population in India are proficient in Hindi and therefore, we are confident that the Programming Guide in Hindi will make planning daily TV viewing even more easy for many of our subscribers.”

The new Programming Guide has all the functionalities and navigation features that were available on Tata Sky so far. The only difference is that the viewer can choose the language of the Guide. If Hindi is selected as the language of preference, the viewer can read programme names, navigation instructions and even help on how to use Tata Sky services in Hindi.