Tata Sky launches pay-per-view service - Showcase

Blockbuster movies are now only a phone call away

Mumbai, India – September 08, 2006: Tata Sky, the satellite television service from TATA and STAR, today announced the launch of Showcase, its dedicated pay-per-view movies service. Showcase will offer viewers access to the most recently launched Hollywood and Bollywood blockbusters in the comfort of their own homes.

Showcase will launch with the hit movie Taxi No. 9211, screening on multiple channels, offering subscribers a number of convenient viewing options. The original prints of all the films will be sourced directly from their producers and digital satellite television transmission will ensure DVD quality picture and CD quality sound throughout the movies. Just like the theatres, all movies will be screened without any ad breaks. Priced at Rs 75 per movie, the service will provide viewers with a convenient and economical alternative to watching movies in cinema halls. Also, another advantage for subscribers is that they can chose to watch the movies at a convenient time, when they are free from household responsibilities.

Mr. Vikram Kaushik, Managing Director & CEO, Tata Sky Ltd. said, “The launch of Showcase helps us propel our objective to provide our subscribers with maximum convenience. This service can be enjoyed equally by every family member and undoubtedly will recreate the experience of watching a movie in the theatre, in the comfort of the home. The freedom to choose the time of viewing and the liberation from advertisements while watching one’s favourite movies will be universally welcomed.”

To purchase a movie, a subscriber will need to call the Tata Sky Helpline and make a request for the movie, indicating the desired time slot. Orders can be placed up to five minutes prior to the film’s start.

Tata Sky’s satellite television service currently offers viewers 61 popular television channels including STAR, Sony, Discovery, Disney, MTV, NDTV, ESPN STAR Sports, National Geographic, Eenadu, TV Today, Asianet and many more. In addition, the service offers a total of six interactive services including Actve Khabar, Actve Newsroom, Actve STAR News, Actve Games, Actve Sports and an on-screen guide. The service is available at a special price of Rs 200 per month, inclusive of all taxes.

About Tata Sky

Tata Sky Ltd., an 80:20 JV between TATA and STAR is committed to offering viewers the best of pay television through its nationwide satellite television service. Tata Sky offers subscribers a wide array of programming choices coupled with a host of interactive services.