Tata Sky crosses two million milestone

Mumbai, 7 May 2008: Tata Sky Ltd., the JV between the TATA Group and STAR, today announced that it has crossed the two million connections mark milestone. Tata Sky remains the fastest-growing pay-TV provider in the nation since its launch in 2006, having added two million mark in just 20 months.

Commenting on the milestone, Mr Vikram Kaushik, Managing Director & CEO, Tata Sky Ltd. said, “We continue to see significant growth to our subscriber base -- a testimony to our continual efforts in providing customers with the best TV experience in the industry. We attribute the record sales numbers to our ongoing focus on providing cutting- edge technology, the most comprehensive channel lineup, innovative interactive services and top quality customer service.

Tata Sky has also established a reputation as an innovator in the Indian pay-TV industry. In 2006, it introduced gold standard customer service in the pay –TV industry by setting up three high-end 24x7 call centres in Hyderabad, Mohali and Pune supporting 11 languages. The company was also the first to offer interactive services for every member of a family -- ranging from education, cooking, quizzing, sports to 24x7 darshan of leading temples of the country. Today nearly 500 leading schools across India are using Tata Sky’s educational services as a teaching aid within the classroom. The company has also announced its plan to launch its high-end personal video recorder (PVR) later this year.