Tata Sky and Netflix to join hands for the next innovation in content delivery
MUMBAI, April 24, 2018: Tata Sky and Netflix today entered into a strategic partnership. Through this partnership in India, in the coming months, subscribers of both Tata Sky and Netflix will have easy access to a world of content through future Tata Sky platforms.
Tata Sky subscribers will be able to browse and access the entire Netflix service, including TV shows, films, documentaries, stand-up comedy and kid’s titles. Netflix’s service includes over a thousand hours of Ultra HD content, complementing Tata Sky’s extensive high-quality programming.
In view of this development, Harit Nagpal, MD & CEO of Tata Sky Ltd. said, “Tata Sky’s partnership with Netflix adds another dimension to providing world-wide quality content On-Demand for our subscribers. Keeping up with our promise of pioneering innovation, we will soon announce the offering that is possible with this partnership. We are glad to include Netflix in our family and look forward to keep offering an extraordinary entertainment experience to all our subscribers.”
Bill Holmes, global head of business development for Netflix said, “We are delighted to partner with Tata Sky to bring great content under the same roof. With this new partnership and Netflix’s stellar line up of original content from across the world, Tata Sky's customers will be able to seamlessly access and enjoy all the best entertainment they love in one place.”
About Tata Sky:
Tata Sky Limited, is a joint venture between Tata Sons and TFCF Corporation (formerly known as Twenty-First Century Fox, Inc.). Incorporated in 2001 and launched services in 2006, Tata Sky is India's leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere, Tata Sky was the first to launch multiple products and services that redefined the subscribers viewing experience in the country. Tata Sky has been a pioneer in the HD Set top box segment having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Sky currently has its footprints spread across 2 lakh towns with over 18 million connections in India.
For more information on Tata Sky, visit www.tatasky.com & watch.tatasky.com
About Netflix
Netflix is the world's leading internet entertainment service with 125 million members in over 190 countries enjoying more than 140 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
GBM Contacts
Thomas Cherian - tcherian@netflix.com
Vaishnavi Murali - vaishnavi.murali@publicisconsultants-asia.com