Cignal TV launches Cignal Super app pilot in the Philippines, powered by Tata Play Binge
September 26’ 2024, India, Indonesia: Shortly after collaborating with Akash Digital TV in Bangladesh, Tata Play Binge is expanding its global footprint by providing Platform as a service (PaaS) to Cignal TV, the Philippines’s leading Pay-TV provider, to launch its OTT aggregation platform, Cignal Super. Tata Play’s Managing Director & CEO, Harit Nagpal and President & CEO of Cignal TV, Jane Jimenez-Basas introduced the Cignal Super app today at APOS ’24.
Built with Tata Play Binge’s Cloud technology, the Cignal Super app is currently in its test phase by pilot users and will be launched commercially in the coming months. Cignal Super will commence with the following partners, VIU, Lionsgate Play, Curiosity Stream, Fuse+, Pilipinas Live, Cignal Play and more. It will allow subscribers in the Philippines to access movies, shows and live TV channels from these different OTT services with a unified subscription, and streamlined user interface on one screen.
“We’re delighted to reach another milestone with Tata Play Binge now powering Cignal Super in the Philippines,” said Managing Director & CEO of Tata Play, Harit Nagpal. “The launch of the Akash Go app and now Cignal Super app demonstrates the universal appeal of our platform and our rapid delivery times, allowing partners to create their own branded app,” he added.
“At Cignal, we’re excited to launch Cignal Super, the first of its kind in the Philippines. With content becoming increasingly fragmented, and streaming subscription prices increasing, we believe this service will be compelling and relevant for our customers as we simplify access to content from multiple apps into one platform - with a single subscription, unified content discovery, and one affordable price. This further establishes Cignal’s continuing commitment to aggregate the best content for our customers, and we thank Tata Play and all our partners for enabling us to bring this product to life", said Cignal TV President and CEO, Jane Jimenez-Basas.
Tata Play Binge is streamlining the preliminary app development process for potential OTT aggregators globally by offering its proprietary Cloud technology. Through Tata Play Binge PaaS, the platform supports OTT aggregators worldwide to focus on content creation, partnership building, and subscriber acquisition, without the complexities of developing and managing the technology to service aggregation.
About Tata Play
Tata Play Limited (formerly known as Tata Sky Limited) was incorporated in 2001. It commenced its DTH operations in 2006. Tata Play is a part of the TATA Group. It is the market leader in the DTH category and is one of India's leading content distribution platforms providing Pay TV and OTT services.
Tata Play Limited launched PVR (Personal Video Recorder) technology in 2008. This was followed by the launch of Hindi Programming Guide, Video-On-Demand services, DIY video library and Smart Guide feature that personalizes content recommendation on TV. Tata Play VOD library allows subscribers access to over 3000 titles. Tata Play mobile app enables on-the-go viewing experience from linear channels, remote recording facility on HD-PVR set top boxes and offers TVOD model for movies. Tata Play has more than 40 platform services that are available at an additional monthly fee. New broadcast channels and platform services across genres and languages get added to the DTH offering regularly to enrich the entertainment needs of the audiences.
In 2019, Tata Play forayed into OTT aggregation with the introduction of Tata Play Binge. Tata Play Binge is a unique platform that brings diverse and popular OTT apps on a single user interface while providing the benefit of single subscription and single payment. It can be accessed through the Tata Play edition of Amazon Fire TV Stick, Tata Play Binge+ Smart set top box powered by Android TV and Tata Play Binge mobile app. Access to Tata Play Binge mobile app does not require Tata Play DTH connection and is available for download on all smartphones.
Tata Play has made entertainment further convenient and consumer friendly with the introduction of Tata Play Binge Combos – an inventive bundled offering that brings the best of direct-to-home channels and OTT apps in one integrated pack for the subscribers.
Tata Play has invested in advanced digital infrastructure to provide superior technology services and offerings. It has 24x7 high-end call centers in 12 languages across the country, manned by multi-lingual customer service associates to offer professional and efficient customer service.
Tata Play has PAN-India footprint, with more than 20 million connections.
TATA® and TATA PLAY® are registered trademarks of Tata Sons Private Limited, used under License by Tata Play Limited.
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Atrayee Chandra